Live @ PacPrint 05 – Canon lends a hand to the Red Cross

Australian Red Cross CEO Robert Tickner arrived at the Melbourne Exhibition Centre on Tuesday afternoon, meeting with Canon Australia managing director Shuichi Tsukahara (pictured right) to accept the organisation’s donation of 350,000 printed pages.

The spotlight of Canon’s PacPrint stand has also been directed upon its solutions that stretch right across the graphic arts workflow. The focus is shifted away from raw tech specs and directed instead towards identifying each printer's unique business needs, and addressing them with a tailored mix of hardware, software and services from both Canon and its third-party partners.

According to Canon Australia marketing manager Steven Brown, the software used to facilitate the Canon workflow are as equally important as the printers themselves. “Printing is the easy bit, it’s what happens before that proves to be the most difficult,” he said. “With our tailored software solutions, we’re allowing printers to move from the beginning of the workflow right to the end without any of the hassles.”