Live @ PacPrint 05 – Heidelberg sets its sights on A3

Heidelberg’s stand at PacPrint ’05 is a broad offering of the company’s solutions-based approach. Glenn Plummer, Heidelberg Australia’s General Manager of Marketing and Product Management says, “Heidelberg’s success over the years has arisen not from standing still, but moving forward. We innovate and adapt, and this, I believe, is one of the reasons why we maintain leadership in our markets. Likewise, we recognize that our customers face similar competitive challenges. Our aim is to offer customers not just the best machines in their class, but also a comprehensive support network which optimizes machine performance, and thus, business performance.”

The company has chosen to focus on its A3 products, leaving the unveiling of its large XL105 to a later date. Touted as one of the largest A3 display by the company at any exhibition anywhere in the world the PacPrint stand is an impressive display of firepower. According to Shane Hanlon, product manager A3 the range addresses a wide sector of the industry. Usually associated with small to mid-size companies now larger enterprises are also turning to smaller machines in order to meet shorter run requests not able to be filled on their larger format presses.

The centerpiece of the Heidelberg stand is the Prinect Experience. Based on the model shown at drupa’04, Heidelberg Australia is inviting visitors to take the Prinect Experience Tour. Centered on the JDF/CIP4 protocol and electronic job ticket concept, this interactive tour enables customers to observe the actual use of production and management data as they move through each step of the print job. In eight stations participants will see job acceptance to prepress, automated imposition and colour control to press and post press set up, finishing with billing, reverse costing and reporting. Visitors can book onto a tour, every 15 minutes.

At PacPrint there are a number of Heidelberg firsts for Australia and New Zealand, enabling customers who did not attend drupa to see this technology for the first time. Says Andy Jensen, Managing Director, Heidelberg Australia and New Zealand, “Once again Heidelberg has made a significant commitment to showing operational machinery at PacPrint. That’s what people come to see and the expo caters to all comers. Print company owners, CEO’s, shop floor people and print buyers are able to access much of what Heidelberg is about without leaving the stand”