Australia dominated the 7th annual PIXI (Printing Innovation with Xerox Imaging) awards that recognise the most outstanding and innovative users of Fuji Xerox solutions in the Asia-Pacific region including Australia, China with Hong Kong and Taiwan, Japan, South Korea, Malaysia, Singapore and Thailand.
Four Australian-based firms took a total of 11 awards out of the 21 different award categories.
Blue Star Group-Victoria was awarded first place in the Leaflets & Flyers category and several second and third places. Condor Printing took away two awards with a first place in Cards & Invitations and a second in Brochures. Two entire categories – Digital & Offset Together and Cards & Invitations were won entirely by Australian firms with Enviro Print Group joining the winners.
Five time PIXI award recipient, Integrated Mailing Services, continued its winning streak by taking out the Multi-piece Production for its end-to-end re-engineering of the Melbourne Racing Club’s racing season membership packs. The project involved personalised letters, cards, and dining vouchers printed on digital silk and a high-touch redesign of the Clip Clop Club, where children of members received cards with colours and images tailored to their names and gender.
“This award is a win-win for both us and the Melbourne Racing Club, and we’re honoured to be jointly recognised for our collaboration on this extremely successful project,” said Buzz Borsitzky, founder & director, Integrated Mailing Services. “Fuji Xerox Australia’s technologies act as a solid platform which allows us to deliver fresh, dynamic designs to bring to life our customers’ brand propositions – including capturing the thrill of race-day while recognising individual members’ history of supporting one of Melbourne’s most venerable sporting institutions.”
“We are delighted to see the volume of Australian entries this year,” said Simon Lane, EGM, Fuji Xerox Australia. “Our customers demonstrated their own brand of creativity and flair in collaboration with the versatility of Fuji Xerox Australia’s devices and solutions in enhancing business communication goals. Congratulations to the winners.”
This year there were more than 200 entries across 20 application-based and industry categories. Comprising of print quality, appropriate use of digital technology, innovation, business effectiveness and overall aesthetics, the set of criteria focused the panel of judges’ evaluation on both the quality of the design and the documents’ ability to achieve the desired result.