Local trade shows team up together

In a continuing trend, tradeshows PrintEx and Visual Impact Sydney are the latest exhibitions to combine next year.

Both shows will take up Halls 1,2,3 and 4 with branding and registration for the two shows will be “discrete”, according to a statement from organisers.

In a co-operative endeavour from organisers, PrintEx11 and VIIE will offer visitors the chance to view the latest technology, equipment, ideas and across the spectrum of the graphic and visual arts.

“We believe this will create an outstanding experience and ensure a valuable return on the time and resources invested by both exhibitors and visitors,” said PrintEx11 Chairman Mitch Mulligan.

"We’re delighted to be co-operating with VISA, whose VIIE exhibition is a consistently strong showcase for the signage, display and digital print market.”

Pictured at the signing of the co-location agreement: (Standing, L-R): Peter Harper, General Manager, VISA; Marcus Adler, Secretary, VISA; Philip Andersen, CEO, Printing Industries; John Gorton,  Group Exhibition Director, Reed Exhibitions; Chris Segaert, National Councillor, Printing Industries. Seated in front  are (L-R) Mitchell Mulligan, President, GAMAA;  Karen Goldsmith, Executive Director, GAMAA and Mark Tailby, President, VISA.

Peter Harper, VISA General Manager, agreed that there are many synergies between the two events.

“Both shows focus on demonstrating the latest technology and products, connecting buyers and suppliers, providing information on new developments and approaches and, importantly, networking,” he said.

“We’re confident that this exciting new partnership will deliver significant additional benefits to VIIE and PrintEx exhibitors and visitors next May in Sydney.”

This year’s Visual Impact Sydney exhibition is being held in conjunction with GASAA’s PrintWorks in September. Industry commentator, Andy McCourt, believes that such a combination can only be a positive move for the industry.

“The brilliance of this strategy is that it brings together the entire community of parties who use print and visual communication for commercial purposes,” he said.