Logick Print & Graphics' jewellery box shines at Pentawards awards

Auckland-based firm Logick Print & Graphics has put New Zealand on the  global printing stage by winning a top prize at the Pentawards in Monaco.

Logick was last week awarded a Bronze Award for its NZ Rox Jewellery Box at the Pentawards – the only worldwide competition exclusively devoted to packaging design in all its forms.

The Pentawards aims to promote packaging design with companies, the press, the economic and political authorities and the public in general, throughout the world. Winners came to Monaco from Asia, the Americas and Europe to receive their trophies at a ceremony held alongside the Luxepack exhibition. In January, the winning designs will be presented in the heart of Paris in a completely new space dedicated to packaging design, the Pack Design Gallery.

Logick's entry, a gold box with greenstone pendant, also earned a Supreme Finalist prize at this year's New Zealand Pride In Print Awards and took the judges' eye in the "luxury" category, covering jewellery, watches and fashion garments.

Pentaward jury chairperson Gérard Caron said from Europe that the New Zealand entry was "very different" to any other packaging in the jewel market.

Pictured:  Dave Gick of Logick Print & Graphics (left) examining the prize-winning jewellery box with designers Stuart Kenyon (centre) and Sean Connor of Connor Kenyon

"The cardboard is used with intelligence," he said. "The triangle shape with rounded sides is very attractive and looks like a jewel itself. The fact that the jewel is attached to the box is also remarkable.

"Shape, colour, graphics and use of metallic ink gives a mysterious look which is in perfect harmony with the jewel. Finally, the quality of the printing is excellent."

New Zealand Pride In Print judges' convenor Fraser Gardyne said that producing the 10,000 NZ Rox Jewellery Boxes required diecuts, creasing, embossing and several print passes to ensure a perfect print finish.

"This complex little package kept our judges fascinated as they studied how the
delightful multi-faceted container clipped open and shut, perfectly housing the jewellery it was designed to present," he said.

"The construction design and attention to detail by Logick is a lesson to us all.
An absolutely superb result."