Lowe lets printers in on free PR workshop

Printing industry PR queen, Philippa Lowe, is holding a free teleclass to help print companies build their brand, grow business contacts and qualified leads.

Lowe (pictured) will run the teleclass on Wednesday, 2 December 10am EST, on the easiest ways to boost sales using the eNewsletter, which she believes is one of the most effective marketing tools.

According to Lowe, eNewsletters are the best way to increase business contacts and get qualified leads. “Research shows that people are more likely to buy from you if you send an eNewsletter,” she said. “Contrary to popular belief, eNewsletters don't have to be time-consuming or budget-busting.”

Writing an eNewsletter is common for many businesses, but Lowe still encourages those familiar with the marketing tool in join in and hear her tips on keeping content fresh and developing marketing ideas to convert readers into sales.

The teleclass will also include a Q&A session on conclusion. Those wanting to participate can reserve their spot by clicking here.