UK large-format specialist Macro Art has set the Guiness World Record for the largest ever movie poster. Macro Art knocked out the football field-sized promo on a 5 metre EFI VuteK GS5000 over the course of a weekend, breaking its own world record and measuring up at a frankly ridiculous 3234.31 square metres.
What was all this in aid of? The extremely devoted fan club of top Bollywood star Akshay Kumar, known as "Team Akshay", apparently commissioned the gargantuan task to celebrate the release of Kumar's recent film, Boss. Team Akshay approached Macro Art with a very clear directive, to print the largest movie poster ever made, and the Cambridge-based printers proved to be more than up to the challenge.
To achieve this extraordinary feat the Macro Art team cranked their trusty VuteK up to 11, running off a total of 36 5 x 18 metre sections on seemee mesh extra B3131, by Verseidag, that were then welded together to create the finished piece. The print alone took 30 hours, with more than 40 staff on call to help hike the thing over to a local airfield where it was laid out for official Guinness assessment. It was officially world-recorded at a truly mighty 58.87 x 54.94 metres.
Guinness World Record requirements are quite precise, the poster has to advertise a product, person or event and has to be a single piece. The previous record was in fact also held by Macro Art, on a 2010 project for Sony Music UK to promote the posthumous Michael Jackson album "Michael". The "Boss" job topped its earlier effort by more than six times.
Just how hard is it to set a world record? Check out this official Guinness making-of.
And what could possibly be worth all this? Akshay Kumar Saudi drifting like a boss. That's what.