Magnify Media expands with second HP Scitex

Melbourne’s Magnify Media installs its second HP Scitex FB7500 twelve months after the first machine was commissioned.

According to managing director, John Duplock,(pictured below, left, with HP's Shane Lucas) the company’s turnover has almost doubled since the installation of the company’s first HP Scitex FB7500 in October last year. “We didn’t expect to put a second machine in that quickly, but we have literally been overwhelmed by customer demand and we’ve got worked lined up on the existing FB7500. It’s incredible how successful it has been for us,” he said.

Duplock believes the work he and his sales team did to educate the market about the benefits of digital screenprinting versus traditional methods has contributed to the strong intake of business for the HP Scitex FB7500.

“Growth has come directly from existing customers. All we have to do is get them in front of the HP Scitex FB7500 and we’ve won them over. The quality of the print achievable is vastly superior to traditional screenprinting,” he said.

Magnify Media uses the HP Scitex FB7500 for all its direct-to-board and double-sided work. The second HP Scitex FB7500, which was commissioned this week, was flown in because Duplock didn’t want to wait the eight weeks it would take to ship the machine. “We’ve got so much work to throw at this new machine that it was more cost effective to pay a premium to fly it in and get it up and running straight away,” he said.

The company is also poised to take receipt of its second HP Scitex Turbojet before Christmas, a machine that Duplock said is “still one of the most amazing pieces of technology I’ve ever seen, a brilliant machine.” In January the company will commission two new machines, an HP Scitex FB700 and FB500, expanding its digital printing capabilities even further.