Major Kiwi mail house opts for two HP Indigo W7200

Datamail to print millions of transactional documents on the two customized digital presses.

The move is a major step forward in the development of customised and transpromo statements. Datamail is New Zealand’s largest communications management group and according to David Allen General Manager – Product Management, the arrival of the HP Indigo presses is part of a transformation of the way the company will be able to service its customers.

“With the purchase of the HP Indigo W7200 presses we are re-engineering our very selves not just buying equipment. We are rethinking how we might work with clients to enhance the communication they will have with their customers. These two new presses will allow us to build knowledge and create client confidence that the journey is a stable one. This purchase is just the entry point,” he said.

Until now Datamail has overprinted on offset produced transactional shells. But with the installation of the HP Indigo W7200 presses the company will be able to print the entire job – the base stock and variable data content – at the same time in full colour achieving the offset quality its clients expect at increased production speeds and with greater cost efficiencies. This delivers significant logistics cost savings in storage and transportation.

“For twenty years we have been the major player of outsourced transactional and direct marketing communications,” said Allen. “Ultimately we see the transition to full colour digital print as an extension of our commitment to leadership in communication management. In choosing the HP Indigo presses we are doing more than just replacing offset shells, we are expanding our ability to rethink the documents themselves and the communication they contain.”

Troy Wood from AM International, HP Indigo’s distributor in New Zealand, said “In addition to transforming the way transactional statements are printed in New Zealand, HP Indigo’s unique ability to produce custom spot colours with genuine offset quality will allow Datamail to explore major growth opportunities not only in TransPromo, but also in direct mail and many other variable data printing applications”.

Datamail turns over in excess of $NZ200 million per annum and employs 1800 people. The company’s offer features a range of Communications Management and Business Process Re-engineering services as well as being the on-line enabler for many clients.

Shane Lucas Director HP Graphic Arts South Pacific commented on the sale, which is the first HP Indigo commercial web press order of its kind for the region. “This purchase is reflective of the convergence of TransPromo concepts with the business and technology enablers that deliver cost benefits and time efficiencies. We look forward to working with Datamail in ensuring a smooth transition to this exceptional platform.”