Marketing expert leads 185 print champions in Part of Life campaign

New recruit, Helen Kirk, breathes new life into PrintNZ print marketing campaign.

Kirk, (pictured) who has a strong background in marketing, will be working with the 185 print champions who have signed up to Part of Life, in her part-time role as campaign assistant.

She believes that the campaign has the ability to make a strong impact throughout New Zealand. “The positive steps the industry are taking are fantastic to hear, and the positive messages of the campaign are what we need all our print champions to help spread,” she said.

“The aim of the Part of Life campaign is to help improve the image of the industry with print buyers, including in terms of their print spend, and ultimately raise the profile of print with consumer.”

CEO, Joan Grace, welcomed Kirk to the association. "We are pleased to have Helen join the Part of Life campaign. Helen is already working with Print Champions to ensure they make the most of the resources available to them," she said. "We look forward to seeing the campaign out in the public arena more and this will happen with the involvement of Print Champions and Helen's support."

As of 10 August, the Part of Life campaign had recruited 185 print champions. These are individuals or businesses that invest $200 towards the development and implementation of the campaign. New Zealand companies interested in becoming a print champion can do so by visiting here.