Marketing Services Essentials Training Course - PIAA/ADMA

Day 1 (Modules 1 and 2) and Day 2 (Modules 3 and 4) from $275 per module

Wed 14 (Modules 1 and 2) & Wed 21 (Modules 3 & 4) August 

Offered by Printing Industries and ADMA, this flexible 2-day Marketing Essentials Course, which is split into optional modules, will provide you with what you need to know about providing a marketing service to your clients. Choose any or all of the modules to leave you feeling confident in providing marketing advice, strategy and suggestions that will support your clients’ needs with their marketing campaigns.

You will learn from the experts about:

•    Cut-through Marketing: quality content and delivery

•    Understanding multi-channel marketing: Which channels are best for you?

•    How to really get the most out of social media

•    Managing data: quality control, segmentation/targeting, triggers and timing

To Book: Call 02 8354 0602 or email events@printnet.com.au 

When: Course over 2 days

14 & 21 August

9am – 12.30pm (AM module); 1.30pm-5pm (PM module)

Where: Fuji Xerox Epicentre at the Australian Technology Park, Eveleigh

Cost: *Early Bird Prices

Members $275 single module ($885 Full package) * discount for multiple module applies

Non-members $330 ($1050 Full package)

Selecting Modules:

You can purchase modules on the same day OR pick-and-choose any of the 4 modules.

OR book for a Full Package (4 modules). 

See Course Outline below.

See prices below:

c) Company and attendee(s) name

To book, email events@printnet.com.au 

In your email please indicate:

a) Which module(s) and/or which day(s)

b) How many attendees

Or call 02 8354 0602

Course Outline

Module 1: Cut-through marketing (Day 1)

Get a real sense of what it takes to create a marketing campaign. Learn the fundamental rules to creating a successful marketing campaign, which work regardless of the campaign objectives or of the media used.

Critical success factors for any campaign:

»   Message elements: Product, Proposition, Offer, Call to Action, Creative

»   Delivery elements:  Targeting, channel, format (i.e. variation within channel), timing

Module 2: Data-driven marketing (Day 1)

This session will look at 4  key components of data-driven marketing:

»   Getting the right data: What data do you need to populate your database and drive effective marketing – how do you gather it?

»   Processes: Quality control – how to ensure the data is as accurate as possible and usable.

»   Privacy: The regulations which govern what you can and can’t do with personal data, gaining consent, etc.

»   Using data to drive effectiveness: Recognising customer behaviour or transaction data as signals for buying intent, then reacting to those with relevant offers to maximise profits. Understanding insights (profiles, understanding customers), segmentation and targeting (using data to drive relevance) and automation (triggers and timing).

Module 3: Deploying for success (Day 2)

In this module we look at channels and how to use them effectively. In particular how to create multi-channel campaigns.

»   Examination of strengths and weaknesses of different channels – when to use different channels

»   Focus on specific channels and how to get the best results – including EDM, mail, etc.

Module 4: Social Media (Day 2)

This module will be adapted to suit attendees’ use of social media and intentions as part of the services they offer their clients.

It will look at:

»   Overview of social media usage: Consumer behaviour and trends

»   Understanding why social media is different: The goal is how to be talked about rather than using it as just another advertising channel

»  Discussion of examples from successful campaigns to show how both large and small companies are using social media

»   Focus on how to use the established platforms (e.g. Facebook, LinkedIn) and how to stay relevant by connecting with emerging platforms

Presenter, Neil White

Neil White has specialised in direct marketing for the last 20 years holding senior positions in Direct Marketing & Digital, and working on campaigns for major corporates across industry sectors, including Westpac, Suncorp and Virgin Money in finance; Allianz in insurance; VW and Toyota in automotive; NRMA in business services; Star City in entertainment; Unicef and Salvation Army in fundraising. He is also currently a tutor for ADMA’s Certificate in Multi Channel Direct Marketing.

Cancellation and Refund Policy

Substitution of registration permitted at any time.

Full refund less admin fee if cancelled before 1 July. Between 1 July and 30 days before selected module 50% refund will apply.

No refund will be paid if cancellation is within 30 days.

Note, all refunds are less a $50 administration fee.

We reserve the right to cancel or reschedule this event for reasons outside our control.

Online registrations available shortly. For the mean time, please email events@printnet.com.au  or call 02 8354-0602to book.