Merger makes Direct Mail & Marketing largest mailhouse in Victoria

Direct Mail & Marketing joining with Datasend creates a new level of mailing industry muscle likely to impact on future development of the sector.

Fred Humphrey, (pictured) managing director of Direct Mail & Marketing (DMM), announced the merger of DMM and Datasend today, creating one of the largest privately owned mail houses in Australia. Based in Melbourne, with clients throughout Australia and NZ, thissees the formation of a major hub within the printing and mailing market.

“This merger creates a powerful base utilising digital, offset, mail and online technologies,” said Steve Strang, chief operating officer of DMM. “The cost savings and the extra capacity developed will enable us to increase our growth in the coming years by offering our clients a powerful central solution to their marketing needs.”

The merger will see the Datasend equipment and staff relocated to the Direct Mail & Marketing location in Dandenong South. "We are looking forward to developing our target markets with Datasend personnel who service major customers within the retail market,” said DMM national sales manager, David McGowan.
 
According to DMM, the move will provide an opportunity to consider further future acquisitions within the industry. “Our extraordinary organic growth over the past three years has put us in an incredibly strong position to consider our path moving forward,” said Humphrey. “We are looking forward to the inclusion of the Datasend team here at DMM and the skills they will bring.”