Melbourne's Royal Exhibition Hall has covered its renovation work with an "extraordinary" art piece, thanks to grand-format printer Mesh Direct.
Printed on a Fujifilm Uvistar Pro8 5000 superwide inkjet system, the 26-metre building wrap features "Sylph of Spring", a painting displayed inside the Royal Exhibition Hall, to hide the scaffolding from the construction of the landmark's new rooftop deck.
Bronwen Sewell, communications and stakeholder advisor for the building, said Museums Victoria worked closely with Mesh Direct to make sure the artwork was consistent across all aspects of the project, which was printed on Mesh Direct's premium Banner Mesh wrap.
"Unbelievably helpful and responsive, the Mesh Direct team understood the importance of 'getting it right' for this Melbourne icon," said Sewell. "I honestly never thought it was possible to create something so extraordinary over scaffolding."
According to Ed Sunderland, project manager at Mesh Direct, the location and input from the client made the Royal Exhibition Hall project ideal for the company.
"It was a really great project to be involved with from our point of view as it's not every day that we have such an iconic backdrop to work with. This combined with the ambitious ideas from the client in what artwork they wanted to use made it the perfect project for us. I think the results speak for themselves," he said.
The artwork will be displayed on the side of the building until the end of the year.