Move People to Buy More – POS book

German marketers detail how to make a greater impact on shoppers through point-of-sale promotions.

STI Group, Europe’s leading display manufacturer, has published a new book on POS displays, Move People to Buy More!. The book covers 50 years of POS and showcases the impact sales promotion can have on potential buyers.

Move People to Buy More! features articles by 19 international [marketing] experts in research, FMCG, retail and communications. Topics include:
•    Driving Sales Promotion: the Effectiveness of POS Activity,
•    Shopper Insights: How Customers Tick,
•    The POS of the Future – the Future of POS Marketing and Integrated Communication.

Internationally successful brands such as Rexona, Nestle and Gilette are discussed, along with how POS worked in the past, its positioning in the market today and what it might look like in the future.

Sunnee Campbell, customer service manager, from STI Lilyfield says that through Move People to Buy More! “the STI Group has highlighted a large number of aspects that have an effect on product presentation at the POS, nationally as well as internationally.”
 
The German-owned company expanded into the Australian marketing realm last year after buying printing company, The Lilyfield Group.

The 300-plus page book was unveiled last month during the ‘Deutscher Supermarktkongress” conference in Germany and is now available in Australia through STI Group. Contact Sunnee Campbell through email or phone (02) 8718 8344.