New B2B marketing course brings industry into the fold
The seven-week course commences next Thursday October 26 and will be held at Fuji Xerox's newly launched Epicenter in Redfern. Malcolm Auld, director of marketing agency MAD and columnist for Print21, says the course was developed in direct response to demand from the industry for an education program that provides insight into how to market a business.
“It's specifically designed to help businesses who need to generate quality leads, build their brands and their bottom line,” says Auld. “Our tailored Certificate Courses have been well received in other industries and we look forward to delivering this one - particularly at the exciting new Fuji Xerox Epicenter.”
Over the seven weeks the course will instruct attendees on how to market their business with the same grunt as major marketing powerhouses, providing practical education, advice, samples, tips, traps, case studies and ideas that can be immediately put to use in your business.
The course will also feature a special address from Ramzi Fayed, head of the IMIA Centre for Strategic Business Studies, director of International Marketing Institute of Australia and professor at Charles Sturt University. Fayed has over 30 years of senior marketing experience, consulting to some of the world's leading organisations, and his presentation will take a close look at important developments shaping business-to-business marketing and provide a template for businesses with limited time and budget.
His presentation will be complimented by a hands-on copywriting workshop with John Hancock, one of Australia's most experienced copywriting trainers. Other topics addressed across the seven weeks will include:
For more information go to www.marketingcampus.com.au or call Gemma Carmody on (02) 9976 0774.