New book has all the answers for printing problems

To help with all print-related problems, Penfold Buscombe Print Buyer's Guide, edited by Caroline Beinke, has answers to all those most-asked questions to get you out of any tough situations. An invaluable tool which caters for the needs of print buyers, designers, marketers, procurement specialists and their clients, the book has just launched and is available now to buy from Print 21 online.

Coming from a non-print background, Beinke was receiving many requests from clients which she wasn't always able to answer and realised that there must be others in her shoes. "I thought that if other people didn't understand something then other people probably needed some help too," she said.

With chapters focussing on areas such as properties of paper; varnishes and special inks; embossing and foil stamping; coating, laminating and encapsulation; binding; envelopes and direct mail, Penfold Buscombe Print Buyer's Guide provides a comprehensive and accessible overview of the industry.

"The book is designed for experts through to novices in print buying," said Print 21 publisher, Patrick Howard. "It is something that everybody should have, especially print buyers."

Starting off as an A4 Word document, the file grew and grew, involving continually having to revise and add to information. Taking 11 months to complete, Beinke describes the process as "long and arduous"; but she's also very proud of the end result.

"Everybody that's received it loves it," she said. "We like to say it's more like a bible than a dictionary; we hope it will stay around for a long time."

To buy Penfold Buscombe Print Buyer's Guide and to browse the Print21Online Graphic Arts Library click here.