New faces and people movements in the industry
Ben Ho comes to the large format sector from the company's consumer/commercial digital division, and is in the driver's seat as HP releases a range of new Designjet presses - the 9000s and 10000s series along with the Z2100 and Z3100 series, the first large format printers to feature a built-in spectrophotometer.
“It is an incredibly exciting time for the large format print industry with the launch of a range of products from the HP Designjet range that will challenge market perceptions, particularly in the photographic and signage arenas delivering HP an unparalleled opportunity to drive market share,” says Ho.
With a background in IT and experience across various digital channels, Ho claims he is full of ideas on how to grow HP's market share in the fast-moving large format print segment. “The market can expect high activity from HP as we continue to introduce new products that will literally redefine the way large format images are printed. The HP Designjet Z series, for example, provides an unprecedented opportunity for HP to drive hard into the photography market with a product that is unrivalled.”
Jumping into the marketplace with gusto, Ho is currently undertaking a whirlwind tour to meet with channel partners and existing customers to ensure he is in touch with those on the ground.
“The large format sector attracts innovative, enterprising individuals and presents an environment in which I personally thrive,” says Ho. “This is a vibrant, continually evolving segment of the printing industry which offers immense scope for growth and I look forward to the opportunities ahead.”
Customers and potential customers can contact Ben Ho directly at HP on 02 9022 1043 or ben.ho@hp.com.
Jumping into the marketplace with gusto, Ho is currently undertaking a whirlwind tour to meet with channel partners and existing customers to ensure he is in touch with those on the ground.