New initiative launched for blue sky thinking

CPH Group, a supplier to the signage and wide-format digital print industries, is launching Blue Sky, a free, online resource centre that provides signwriters and the digital print industry with creative concepts, different thinking, and new potential target-market opportunities.

At the moment, Blue Sky includes a downloadable zip package with marketing ideas and ready-made promotional materials that printers can personalise with their own logos and send to clients.

The idea behind Blue Sky is to provide creative thinking around how businesses of any size can think differently, use their existing resources, and thrive.

Judy Long, CPH Group creative director and marketing team leader, told Print21 the programme is just starting out, and there is much more to come under the Blue Sky banner.

“A lot of or clients are small businesses, and sometimes the just need someone to bounce ideas off of,” she said.

“It's about positive outlook, we’re really just looking for the blue sky.”

The idea was born when the CPH team was brainstorming ideas on how to help its customers generate new revenue streams in this challenging time.

CPH said Blue Sky is designed to ignite creative thinking and maximise existing equipment and skillsets. The company said pre-packaged Blue Sky materials are ready for dispatch, and once the products arrive, they can be printed, cut and processed to customers’ needs.

CPH invites all signwriters and print professionals to visit the CPH website and sign up to regular Blue Sky thinking updates.