New look logo for PrintEx11

Next year’s Sydney trade show unveils new logo and graphic identity.

Designed by Sydney agency, Juuce, the PrintEx11 exhibition logo (pictured below) stems from the basic principles of paper and ink, according to creative director, George Ihring. Other bright shades have been selected to communicate to sub-sectors of the industry, with separate colours chosen for design, printing and packaging.

“As complex and technically oriented as print can be these days, one thing has remained a constant of the industry since its inception – paper and ink,” he said.

“Papers, inks and the process of their union have been through tremendous change and innovation since Gutenberg’s time – and, indeed, print today covers a wide range of processes to produce images on an even wider range of substrates – but the basic aims remain the same.”

PrintEx11 Chairman, Mitch Mulligan, believes that print still has a strong future as a vital and effective channel, which should not be ignored in the marketing mix. “The power of print is in its versatility and cost-effectiveness, its perception as a credible and welcome medium, its physical nature which gives it a tactile appeal, and its extraordinary effectiveness in communicating, inspiring, shaping ideas and driving behaviour,” he said.

“And, as well as the exciting options it provides – which will be fully showcased at PrintEx11 – print is one of the most cost-effective and sustainable options for many applications, putting it at the forefront of media choices for savvy marketers.”

PrintEx11 will be held at the Sydney Convention and Exhibition Centre from 4 - 6 May 2011. Visit www.printex.net.au for exhibitor and visitor information.

What are your thoughts on the new logo? Write in and let us know.