New name and press for Panda Visuals

Open house at Auckland-based Panda Visuals shows first HP Scitex FB7500 for New Zealand.

The event also saw a name change for the company, from Panda Graphic Imaging, to Panda Visuals. According to Rajan Naicker, one of the company’s three directors along with Bruce Lees and Chris Brooke, the name change reflects the markets Panda Visuals is now doing business with.

“We’ve been in business since 1988. We started as a wholesale screen printing company, but today our client base comprises mainly advertising agencies and corporate customers,” he said. “The change of name to Panda Visuals enables us to refresh the image of the company to reflect our positioning as a solutions-based business that is able to meet customers’ visual communication requirements across a range of applications.”
Pictured: L-R  Bruce Caldwell (HP),  Rajan Naicker, Martin Carballo (HP), with Panda Visuals directors, Bruce Lees and Chris Brooke.

As part of the company’s repositioning Panda Visuals has invested in a suite of HP Scitex printers – the HP Scitex FB7500, HP Scitex LX800 and HP Scitex FB500 – that will enable it to meet market demands for shorter turnaround times, high quality and competitive pricing. The company also operates a 3.2-metre dye sublimation HP Scitex XL1500 DS, the only one in New Zealand, as well as a number of HP Designjet printers.

“The reality is that traditional screen printing methods just aren’t fast enough in today’s marketplace. Turnaround times have contracted and it is no longer viable to produce jobs the old-fashioned way,” said director, Chris Brooke. “We’ve been working with an HP digital platform for some time with our banner and poster work and customers expect to be able to get the same fast delivery and high quality for their signage jobs as they do with the other work we produce for them.”

Complementing the HP Scitex FB7500 is the smaller HP Scitex FB500. Together these machines will allow Panda Visuals to cost effectively produce both small and large format signage jobs.