New wave of marketing graduates

Taught by Malcolm Auld of The Marketing Campus, the course was a concentrated seven-week version of the usual 15-week course and covered areas including marketing through the internet, public relations, trade shows, sponsorship, copywriting and strategic planning.

As a teacher, Auld is enthusiastic about both his students and the content being delivered. “I always enjoy the questions and inquiries from students,” he said. “It’s great to work with people and watch them learn from what you share with them.”

Students responded well to the course and agreed that it will prove highly beneficial to their careers. “The course has given me an insight into practical, hands-on ways of putting value back into my print communication in a concise and well structured way,” said Garry Folcarelli, managing director of Kwik Kopy, Waterloo. “I hope that more print communications companies can value the need to understand direct marketing as a desirable form of communication.”

Pictured left to right: David McGuigan, NSW manager, mail marketing, Australia Post; Kelly Scott, account manager, Blue Star Group and Malcolm Auld, The Marketing Campus.


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