New Zealand shines in print and sport
Omnigraphics NZ scores the title of best international building wrapper for its Rugby World Cup campaign, just days before the country held aloft the Webb Ellis Cup in triumph.
The Contra Vision see-through window film promotion saw the Auckland Tower transformed into a 1,242 square metre billboard with the ‘The World is Here to Play’ slogan. The team also adorned the KPMG building’s 536 square metre glass frontage with rugby players performing the Haka.
According to Steven Spear, general manager of Omnigraphics, the country’s print rarely gets a chance to compete on a world stage, but it does like to punch above its weight.
“The application process was so much easier than any other material we tested, which is critical when you are working 50 metres up in the air. We looked at a number of products and Contra Vision was definitely the best; the results speak for themselves,” he says.
The building wraps were produced on EFI VuTek 3360s, as a team of HP-Scitex 3.2 metre-wide format printers tackled other work.
Pictured: Dressed in all-black, Omnigraphics' GM Steven Spears receiving his 'International Wrap Artists' award from Roland Hill, chairman of Contra Vision.
Spear says in the past four months parent OPUS Group has invested over $2 million in the Out Of Home industry division. “Arming us with the world’s best and in New Zealand’s case, the country’s first HP Scitex LX850 machine,” he says.
Taking two awards for best building wrap and overall winner of Contra Vision’s 3rd International Wrap Artists Competition, Omnigraphics captured the worlds focus in the run up to the home team’s deciding win against France.
Gary Smith, director of Starleaton Digital Solutions, is thrilled with the result as his company is the local distributor for Contra Vision.
“For an ANZ region outdoor signage producer to take on the world’s best and come out on top is truly gratifying, especially when they are using our Contra Vision Performance brand see-through window films,” says Smith.
