Next Printing first with HP Scitex FB7500

Sydney’s first HP Scitex FB7500 makes a mark at Next Printing.

According to general manager, Romeo Sanuri, (pictured) the St Peters-based business, which operates as the digital print division of commercial photo finishing company, Photo King, the machine is a highly anticipated addition.

“We’ve been waiting for this printer ever since HP announced it was developing technology that would shift screen-printing from an analogue to digital platform. HP’s commitment to R&D impressed us. And its sound reputation gave us confidence to partner with HP in this major undertaking,” he said.

Prior to purchasing the machine, Sanuri conducted extensive research into what else was available on the market. “We looked at a variety of printers, but this is the only one that met our objectives and has the capacity to deliver the return on investment we expect.”

Next Printing has removed two older printers to make way for the HP Scitex FB7500, which is being installed this month. “We have a clear objective for this printer – to shorten the turnaround time. If we can improve on delivery times, then our clients can promote their products and services faster,” said Sanuri.

“We service highly competitive markets such as visual merchandising, entertainment and television where speed to market is critical. With the new Scitex we will be able to provide a vastly improved service that also assures quality.”