Transforming industry culture is top of the agenda for the board of Printing Industries as it leads the way in re-shaping the graphic arts industries in Australia.
David Leach, president, is inviting the industry to help re-shape the Association by identifying and prioritising services businesses expect and want from it.
“We live and work in changing and challenging times and all organisations need to work closely with and respond to their customer needs – and Printing Industries is no different,” he said.
“We have to be more responsive and sensitive to the changing business conditions of our members and the industry overall.
“Nothing is off limits, there are no sacred cows; we need to be the service provider of choice because we deliver what our members expect of us and at a fair and reasonable price.
“For us to do this effectively we encourage all members, and those not currently members, to participate in identifying the services they want and their expectations about what they should have to pay to receive those services.”
Mr Leach said phase one, a data gathering program, ended in February with identification of a services ‘wish list’, and "what a great list that was".
“Now we need to refine and prioritise this wish list around a series of dollar values – in other words what would companies be prepared to pay to receive these services,” he said.
“Our initial feedback tells us that one-size-fits-all model is not relevant in such a diverse and evolving industry as ours. The needs of our members are no different to those of our members customers – they are varied and constantly changing as their own circumstances and markets change.
“We are now launching the all-important phase two data capture using award winning Choice Business Intelligence, a scientific modelling technology in conjunction with data experts Managility.”
Mr Leach said it was important for all industry companies, members or not, to participate in this phase of the research which will be crucial in determining services and pricing models.
“As participants begin the prioritisation part of the survey they will be asked to choose between two randomly computer generated services and fee options.
“Everyone will see different options. Some may see unrealistically good scenarios in which it would seem you get everything for nothing and some may see unrealistically bad scenarios with all the good stuff gone and what remains highly priced.
“While these don’t reflect realistic proposals, they are an important part of the scientific prioritisation and pricing modelling. The experts tell us that the best results are achieved when the choices sometimes conflict with the reality allowing for a more honest weighting,” he said.
Mr Leach encouraged everyone to complete this component of the study
“You will be contributing to the shaping of the development and benefits of association membership – as well as having a second chance to win your choice of either an Apple iPhone 6 or iPad,” he said.
To complete the survey click here