NZ Post, the major print service provider in the New Zealand market, says GMC Inspire software has helped to transform its print business.
“We’ve had a print operation for a number of years and about five years ago we found ourselves in a situation where we’d acquired several companies and each of them had their own software applications, which made a lot of things unnecessarily complicated and created risks with our client work,” says Nigel Paxton, NZ Post GM, Customer Communications Management.
“We went looking for something that could replace all of those platforms at the same time and we found that GMC Inspire was able to manage end-to-end needs including workflow, programming and the actual composition tasks. Our lives have become easier.
“Shifting all of our jobs to a single platform has been a significant component of our business transformation. GMC Inspire is more of a modular environment, which makes it easy for people to move things around and create frameworks at speed to develop customer applications more efficiently. Most jobs have seen a 25%-30% reduction in development time.”
NZ Post now produces up to two million documents a day and 85 per cent of those are run through the GMC Inspire platform.
“Our customers include the major banks, government agencies, energy companies, insurers and retailers and I’m pleased to say we haven’t lost a major client in the past five years,” says Paxton.
NZ Post can direct customer communications through any channel via a single composition platform, and as new channels arrive, including apps and social media platforms, the national carrier is able to future-proof customers’ CCM based needs.
“In terms of revenue, we’re 25% digital, 75% physical - or printing on paper - and even though the digital side is growing, print is not going anywhere. Despite a decline in mail, customers have upgraded their solutions, so they’re doing more with their paper and you’re seeing a lot more colour and more innovations.”
A Neopost company, GMC Software has been in business for 22 years and employs 600 staff in 21 countries. GMC set up its Sydney office in 2013 to serve the Australia and New Zealand markets.
“We have about 1800 customers across 65 countries, including about 23 customers in the Australia/New Zealand region, and we’re producing about 25% of all global transactional communication,” says Nick Dempsey, GM Australia & New Zealand, GMC Software.
“GMC Inspire helps companies communicate with their customers and employees, creating stronger engagements with highly individualised communications across all channels,” says Dempsey. “We’re helping customers along their digital transformation journey but we’re certainly not forgetting print. I know I probably pay more attention to a letter in the mail these days than I do to receiving an email.”