Océ ColorWave keeps Creffield Digital Print on a roll

Australia's first installation of the Océ ColorWave 600 makes a splash at Creffield Digital Print.

Staff from the 120-year-old Melbourne-based printing company first caught sight of the ColorWave 600 overseas earlier this year. After seeing the press again at Visual Impact trade show, the sale was finalised.

Frank Veltman (pictured), managing director of Creffield said that the new system fitted in well with the company's future plans.

"It's great technology that enables Creffield to seek out new markets," he said.

Visual Impact was key to promoting and rolling out the ColorWave 600. According to Paul Whitehead, marketing manager at Océ, five other ColorWave 600 systems are due for delivery throughout Australia in the next few months.

"The expo gave us the opportunity to showcase the new technology in advance," Whitehead said.

For Veltman, Creffield now has the ability to woo government customers and maintain a presence in the retail and entertainment markets.

"We now have a substantial customer base in retail and environment," he said. "This gives them the ability to produce promotional materials for sales or events at extremely short notice. We can also produce exceptional quality for government customers who demand work on recycled stocks."