Stand of the show at Visual Impact was awarded to Océ for its innovative street style booth, created from a brief to connect and engage with sign and display printers.
The stand is dominated by a custom-built tunnel, replicating the company’s popular mobile pop-up- showroom that it launched in Brisbane and which will tour the country.
On the outside it features a concrete look graphic, but on the inside it is a vibrant, tactile print experience emblazoned with graffiti graphics – all custom-produced on the company’s Océ Colorado 1640 64” roll-to-roll printer and new Touchstone 2.5D printing on an Océ Arizona 2280.
Dale Hawkins, senior marketing manager from Océ Australia, says, “There is one advantage to print that the online experience simply cannot replicate – and that is the physical dimension which allows viewers to interact with a product not only visually, but with touch.
“On one wall of the tunnel we have a Colorado media gallery with images printed on 12 different media, showcasing the versatility and quality of what is arguably the fastest roll-to-roll printer on the market, and it really demonstrates the different impacts you can achieve by using different media,
On another wall, as visitors will quickly work out, is printed on the Arizona, using the new Océ Touchstone workflow software, which opens the door to textured, dimensional print – or what Océ is calling 2.5D printing.
“Touchstone itself is a set of extensions to the Adobe toolset which allow designers to build dimensional features into their print jobs, for output to Océ Arizona printers,” Hawkins explains