Omet nails drupa sales with VaryFlex presses

Strong sales at drupa steer Omet in the right direction for continued success.

The company reported impressive sales of its VaryFlex F1 and X-Flex presses at drupa. The 20" 7-colour UV-flexo VaryFlex-F1 machine was purchased by a new Italian converter specifically to handle short-run flexible packaging.

"With the pressure on to reduce packaging prices, the VaryFlex series is optimised for fast make-ready and low waste, two of the most critical areas of production," said Omet's sales director, Marco Calcagni.

Regular demonstrations of the VaryFlex during drupa saw vistors flock to watch the machine run at high speed on film and carton material.

"Visitors to drupa have been telling us that our machine is the most flexible on the market. It offers flexo, offset, gravure and screen printing techniques along with hot and cold foil, lamination, and hologram application in register, all in one pass and in virtually any order," said Calcagni.

Pictured above: crowds gather to watch the action at Omet's drupa stand.

Another drawcard was Omet's Tissue Division, which exhibited a TV 503 model and resulted in five sales at drupa. "Our new unit can produce placemats or napkins, counted and stacked ready for packaging," said Calcagni.

The company believes that this interest was in some part due to the X-Flex winning the 2008 FTA Innovation Technology Award. The X-Flex was not on display at drupa but will be exhibited first at LabelExpo in Chicago this September.