Omnigraphics has printed three award winners in the Outdoor Media Association’s (OMA) first-quarter 2019 Creative Collection competition.
Projects printed at Omnigraphics claimed best creative execution, for Flinders University’s STEM campaign; best use of a special build, for Vonage’s “Untangle your business phone” billboards; and an honourable mention alongside GSP Print for best traditional use of the out-of-home (OOH) medium, for Peters Ice Cream’s Drumstick X Messina campaign.
According to Travis Olifent, group head of production sales at Omnigraphics, investments in machinery, including a new EFI 5r five-metre printer, have helped the company produce award-winning work.
“The dense, vibrant, solid colours are enabling us to be a market leader in large-format billboard printing,” he said. “It’s great to know that the machinery and technology we’re buying is helping us to achieve award-winning results. We try to keep at the forefront of technology, and these investments are helping us do that.”
Posterscope’s Solo Zero billboard for Asahi Schweppes claimed best traditional use of the OOH medium. Judges were impressed by all entries, said guest judge Kerrianne Pritchard, general manager at Country Outdoor Signs.
“All finalists in the OMA’s quarter one 2019 Creative Collection put forward solid cases for selection, each demonstrating strong creative executions via the OOH medium and ultimately in each winner’s case, able to deliver a simple, clear and powerful message,” said Pritchard.
Kate Kissane, head of brand and advertising at St George, added that she was excited about digital OOH advertising as well.
“OOH has come such a long way over the last decade. There is so much scope to engage with audiences by leveraging the digital capabilities available and using data to present contextually relevant messages. The brands that leveraged these capabilities really stood out,” she said.
The quarter one competition attracted 20 submissions from members of the OMA, including JCDeceaux, oOh!media, and QMS Media.