On Demand Installs New HP Indigo W7200 Commercial Digital Press

Melbourne’s On Demand is to add to its digital print capabilities with the February installation of an HP Indigo W7200 Commercial Digital Press. The new press will join the company’s existing two HP Indigo 7000 presses.

Managing Director Bruce Peddlesden (pictured) said the purchase of the HP Indigo W7200 was due to “exponential growth that has resulted in our existing HP Indigo presses consistently operating at full capacity. The new press will enable us to better meet our clients’ deadlines and will also open new opportunities for us.”

The new press will be used predominantly to produce books, periodicals and educational materials, but Peddlesden said there was a variety of other revenue streams the company will pursue because of the capacity, flexibility and speed of the new press.

“Our growth and market advantage over the last 25 years has always been based on offering our clients the latest technology and delivering the best quality. Working with the latest technology means you can produce work faster, more competitively and value-add by creating new options for your clients,” he said.

“Digital print has been growing for many years, and even with the economic woes the world has been through in the last couple of years, digital print still managed to grow.  In fact the near-collapse of the global financial sector forced many companies to review their purchasing to cut costs. In this environment digital in most cases proved a cost saving for them over the way they had previously been producing print. Being able to print short runs quickly and cost effectively enabled companies to continue to communicate with their markets, and to be more targeted.”

Peddlesden puts the success of On Demand down to a commitment to work with his clients’ to deliver solutions that will enable his customers to meet their objectives. “Printers need to find ways to value-add and to demonstrate the best ways for clients to use print. Print itself isn’t dead, but the old approach to printing is. We all need to be working with our clients to show them how and where print fits into their communication strategies and to come up with new ways of using print. That’s where digital printing gives you more freedom because of the versatility it offers”.

Designed to offer digital productivity with true offset quality the HP Indigo W7200 Commercial Digital Press is a roll-fed, dual-engine solution for high-volume short-run and variable-data application-focused commercial printing work. The press can produce up to seven million A4-size colour images or 30 million monochrome A4 images per month. The press combines proven HP Indigo offset quality with breakthrough productivity required to excel in a variety of production environments including on-demand and short-run book printing, high-volume colour direct-mail campaigns and transpromotional statements.

A long-time HP and Currie Group customer Peddlesden said his relationship with the two companies has “helped us to continue our strong growth. It is important to have a supplier that knows our objectives and can work with us to help us move forward. We’ve always been adopters of new technology, but it’s not enough to put in a new machine, you have to have a strategy to drive sales for that equipment and to enhance the service you offer. HP understands this proposition and has created a press that delivers outstanding results,” he concluded.