Online breathes new colour into Lexel Paper

Specialty paper merchant, Lexel has modernised its online presence to increase customer interaction.

According to director, Herbert Eibach, the new web site has been designed facilitate continuous change over the next two-to-three years as offset and digital products are added to the portfolio.
“The new site gives designers and printers clear product information, plus colour references. This should be enough to get people inspired and ask for a real paper sample.

“There are a lot of changes happening in our industry, and we had to revamp the whole webpage to bring it up to modern standards. Compared to previous years, we are seeing our sales grow every other month.

“About a third of our business goes to printers with flat folio sheets for design; another third goes to the same clientele as envelopes, and the remainder would be taken up by retail stores,” he adds. “Our latest product, Rendezvous, delivers the same print result on either a HP Indigo or offset. This gives printers the ability to switch devices depending on job sizes, and always get the same result."

Sydney-based Lexel’s paper stock is available in VIC, QLD and NSW. With representatives in each state on call to help customers match paper to projects.
The new interface offers easy access to product information including paper -weight, size and grain direction. Digital to offset, the suitability of each range is covered to the point degree of what finishing techniques it can handle.