Printing Industries kicks off its 2014 webinar series at 1pm, Wednesday 26 February with a 30 minute focus on online marketing. The first session is hosted by leading online marketer Simon Phillips, of Dejan SEO, offering printers insight into using tools and trends for themselves and for customers.
This debut entry has been set up to help print companies better understand the role of this multi-channel communication element, and how it can be effectively deployed to drive business. A whole new series of webinars will follow, exploring different commercial and technical aspects of running a printing business. According to Joe Kowalewski, nation director communication, technology and creative services, PIAA, the goal is to equip members with the skills to position their businesses in the changed printing landscape.
- Guest speaker - Simon Phillips, Dejan SEO
“In the emerging multi-channel communication world there is much to learn by industry companies planning for their futures, positioning and integrating print with other digital mediums and changing business models to suit these conditions. Printing Industries' webinar program, along with a range of other knowledge based services we are rolling out to our members, are part of a strategy to ensure they have the support and information necessary to successfully transition their businesses in the new world of digital communication,” said Kowalewski.
Dejan SEO is one of the leading Australian companies specialising in assisting businesses get their message heard in the digital marketing age. The 30 minute webinar will be followed by an exclusive Q&A session.
Topics include:
· Overview of what to measure and why – Organic and PPC
· Important KPI’s – Rankings, Traffic, Authority (Trust) & Citations
· History of Google data & The future
· The Funnel – the process of creating a sale / inquiry and how this impacts data (attribution)
· Google Analytics & Google Webmaster tools – an overview – Key phrases, annotation, ‘not provided’ data and more.
· Tools that can help.
Click here for registration.