Management information system (MIS) provider Optimus Group has joined forces with KBA for a global partnership set to kick off from the beginning of March. The offset press manufacturer has signed a non-exclusive deal to sell Optimus systems with its hardware, covering its dash, cloud and cloud mobile solutions throughout Europe, North America and Asia-Pacific.
The move will integrate Optimus's latest MIS developments for systemic automation, fast product and campaign-based quotations, gaining industry traction for its flexibility and ease of use. No longer simply an estimating engine, the newest Optimus MIS are also used to drive sales and grow businesses, with many already installed at a number of KBA sites worldwide. According to Nicola Bisset, group managing director, Optimus, the partnership will serve to strengthen brand image and reputation for both companies.
“We are really looking forward to the cooperation with such a renowned and future-oriented company. KBA possesses a broad, global customer base – also in countries in which we are not present to date. Our partnership is a fantastic opportunity to reach further potential customers for our MIS solutions. KBA is similar to Optimus in the way it places the customer's needs in the foreground, and is well known for its excellent service," said Bisset.
Con James, Australian business manager for Optimus, confirms that the deal will take effect in the local market, adding that he is looking forward to working closely with the KBA team moving forward.
"It's a strong deal. Optimus and KBA have already been working together closely in South East Asia and Singapore. It will mean more business and expansion," said James.
Ralf Sammeck, vice president, KBA sheet fed, said, "We have already worked with other partners in this field in the past, and our customers can continue to rely on our openness and flexibility if they wish to integrate existing or new KBA Rapidas into their preferred MIS solutions. But when we recently decided to offer MIS solutions as part of a closed-loop workflow with our presses, Optimus was our first choice.”