Out There Media signs on for HP Designjet L65500

Installation of HP Designjet L65500 latex ink printer helps NSW signage company put its message out there.

Sydney-based business, Out There Media, is the first in NSW to purchase the machine. Kent Wiggins, managing director, initially viewed the HP Designjet at the Celmac open house in March in Melbourne this year.  He and his business partner Alan Wilton then made the trip to PacPrint09 in May to assess the printer once more before finalising the deal.

According to Wiggins, witnessing live demonstrations of the machine confirmed that it was the right choice for his business. “We are very excited about the purchase of the new HP Designjet latex ink printer,” Wiggins said.  “We have always positioned ourselves as a company that works with leading edge technology.  When I saw the printer in action at the open house in Melbourne I was impressed by its capabilities.  Seeing it again at PacPrint clinched the deal.”

Pictured: Kent Wiggins (Out There Media), Michael Boogard (Celmac) and Alan Wilton (Out There Media).

Out There Media has replaced two existing 1.8m solvent printers with the new 2.64m HP Designjet L65500. The new printer will be used to produce the company's existing work, which includes promotional materials, outdoor signage and vehicle wraps; and it will enable Out There Media to access new markets.  “We are keen to pursue work we haven’t tackled before like backlit light boxes and larger signage,” said Wiggins. “We also plan to introduce a range of products printed on recyclable media.”

Wiggins believes such an investment is necessary for his company’s future, despite the global financial crisis that has made so many other business owners reluctant to purchase new equipment. “When the market recovers we will be in a prime position to cover it,” he said.