Pacific Magazines has sold two of its teen publications and will cut back on printed editions of its popular Girlfriend magazine to focus on its digital platform.
Seven West’s magazine publishing unit sold youth titles K-Zone and Total Girl to publisher NextMedia.
The company says Girlfriend will be relaunched in early 2017 with a focus on a ‘mobile-first’ strategy. The magazine’s print frequency will move to “seasonal and trend-based.”
Pacific's chief executive Gereurd Roberts said the group would release details of Girlfriend's new strategy and digital investment early next year.
"Girlfriend is the country's leading teen brand and we're making these changes to remain as number one," said Roberts. "Girlfriend has a proud past and a very bright future here at Pacific, with iconic campaigns such as Girlfriend Model Search absolutely continuing."
Rival Bauer Media shut down its women's magazine Cleo earlier this year and revamped teen magazine Dolly as a bi-monthly digital publication.