Epson is publicly showcasing its new high-speed SurePress L-4033A short run digital label printer for the first time at PacPrint13, with the MicroPiezo inkjet press taking pride of place on the company’s stand #1218 at the show.
“It’s time for SurePress to make its Australian trade show debut, given its successes in the field,” says Craig Heckenberg (pictured), business unit manager for Epson Australia.
Epson will run hourly demonstrations of SurePress at PacPrint next month, showing its versatility by printing on different ranges of coated and uncoated stocks.
The SurePress L-4033A press joins its production sibling, the L-4033AW, which has a seven-colour AQ ink set, including white, that ensures customers can produce not only solid, opaque white printing but also precise colour-matching and accurate reproduction of spot and specialty colours. The Epson stand will also feature samples printed by the SurePress L-4033AW.
The SurePress showing comes off the back of a growing popularity in the local market for the digital MicroPiezo inkjet-powered range.
“SurePress installations are being driven by the need for better margins and the increasing demand for high-quality customised shorter run label production,” says Heckenberg, “so the response to SurePress’s flexibility and quality has been very strong particularly in some specialised areas like wine labeling.
“Digital setup processes are cleaner and quicker, variable content is easily integrated into a the single print run. SurePress gives a go-ahead innovative look to the business, and profit margins are better - the whole business gets a lift when a SurePress is installed,” he says.
The SurePress models print on a range of off-the-shelf substrates with no pre-coating required up to 12.6 mm thick and any width in the range 80 to 330 mm.
It leverages the accuracy and precision of Epson’s MicroPiezo inkjet technology and SurePress AQ industrial-quality, water-based pigment ink that produces a broad range of colours for consistent results.
To book a personal demonstration of SurePress at PacPrint13 contact Trevor Crowley on tcrowley@epson.com.au or phone 0447685358.
Click here for more details about Epson's PacPrint13 stand.