Pakworld thinks out of the box with smartphone

Christchurch-based Pakworld has fused print packaging with the mobile phone in its entry for this year’s Pride In Print Awards.

The packaging for skincare manufacturer, Aroha Spa, incorporated a Microsoft tage which, when scanned by a Smartphone, directs the user to a mobile website containing key contact and product information. According to Pakworld operations manager, Jonathan Flett, this enables the user to interact not only with Aroha Spa product they hold in their hand but also with the virtual world.

“Enabling a customer to interact with packaging both from a tactile experience -- the feel of the box, and an emotional connection, such as video and web content creates multiple engagement elements for a consumer and would see them better informed about the product and more likely to make a purchase,” he said.

Pakworld worked with an Auckland-based T company to deliver the final solution. “Having identified the key elements to the successful launch of a tagging campaign, we then sought a company whom we considered to be an appropriate flag-bearer for such an application,” Flett said.

Since the launch with Aroha Spa, Flett said Pakworld has identified new alternative applications for the technology including vouchers, ski maps, marketing campaigns and other point-of-sale items.

“Pakworld will continue to offer the tagging applications to its current and potential clientele who seek to add value to their business through innovation and use of technology,” he added.