Pantone goes full steam ahead with new colour system

The new system is not intended to replace the accepted line of Pantone Matching System products, Goe is instead a response to the changing needs of creative and printing communities.

"Pantone Goe was created from the ground up to answer the needs of designers for a colour communication system which offers more colour choices that are easy to locate and specify," said Richard Herbert, president, Pantone.

"The System was built with the latest knowledge of advanced colour science, colour measuring techniques and digital colour display and print environments to ensure that the new system would be extremely versatile and effective in the rapidly expanding world of digital design, animation and print."

Three main components exist in the Goe System. They include: Pantone GoeGuide, a colour selection and specification guide, Pantone GoeSticks, a book of adhesive-backed chips and myPantone palettes software, interactive software for colour selection and palette building.

Herbert believes that the three components work individually, and as a whole. "Combined, they take advantage of the latest technology to offer everyone in the creative and production workflow a simpler, more complete, more in-control user-friendly process from the start of inspiration to the realisation of their project," he said.