PANTONE releases 125 new specialty colours

The new PANTONE metallic formula guide features 97 new metallic shades and the PANTONE pastel formula guide features 28 new pastel colors, making this the broadest collection of PANTONE Specialty Colors ever. Designers, printers and their clients now have more choices for tones to enhance the shelf appeal of products and influence consumers’ perceptions of quality.

The new PANTONE metallic and pastel color palettes are available in fan guide format for convenience and portability, or as loose-leaf chips books with tear-out color swatches for easy color specification.

“Designers are incorporating more specialty colors into their designs – especially metallic colors,” said Doris Brown, vice president of marketing for PANTONE. “Without them it would be impossible to reproduce the true luster and sleek shine of a new sports car or the pale rosy blush of a peach. Creative professionals know they can trust PANTONE to give them the exact specifications for accurate and flawless color quality. The new metallic and pastel guides offer designers hundreds of new color choices.”

The new color guides are produced on the company’s customized KBA printing
press, which has been precision-engineered for improved color consistency. The press uses state-of-the-art printing technology with integrated color measurement controls to reproduce color with even greater consistency and tighter tolerances. This new technology greatly improves this critical process.

PANTONE metallic formula guide

To reproduce the shimmer of a broad range of metallic colors, the PANTONE metallic formula guide now contains 301 dazzling colors on coated stock. Each of the chromatically arranged colors is displayed along with its unique PANTONE number and ink mixing formulation for communicating these sophisticated shades with confidence. The corresponding chips book provides tear-out chips for accurate color specification.

PANTONE pastel formula guide

The PANTONE pastel formula guide gives professionals an easy-to-use reference tool featuring a full range of soft and subtle colors not found in the lighter shades of the PANTONE MATCHING SYSTEM. One hundred fifty four pastel colors are chromatically arranged and available in a fan guide format along with their PANTONE number and ink formula, or in book format with tear-out chips to ensure accurate color specification. The PANTONE pastel formula guide and chips book are both printed on coated and uncoated stock to show how different papers affect color appearance.

Print21Online PANTONE store Print21 PANTONE has THREE only run-out model PANTONE pastel formula guides for SALE @20% OFF! This is an opportunity to get into advanced PANTONE design specifying at cost price.

Read more of this week's news stories here … www.print21.com.au