Snap Franchising has appointed former The Good Guys GM Peter Sinodinos as its new CEO following last year’s shock resignation of former chief Steve Edwards.
“I’m thrilled to join the team at Snap and it’s a very interesting time for the business as we head into the next financial year,” says Sinodinos, who will begin his new job on March 1 at the company’s head office at North Ryde in Sydney. “I will be working with the board, the Snap Franchising team and every franchise owner to ensure that the wider Snap community is positioned as the best ‘all-in-one’ destination for small business’ print, design and online marketing needs.”
Sinodinos has a background in retail and franchising businesses in Australia, both corporate and family owned. In his most recent tenure at The Good Guys, he held a range of senior roles including group general manager.
“We see Peter as a deeply experienced retailer and franchise manager with great attention to detail,” says Peter Russell, chairman of the Snap board. “He has a very open and consultative approach and his excellent business acumen, execution abilities and leadership qualities makes him a great fit to drive Snap’s Transformation Strategy.”
Long term former CEO Edwards resigned in July 2016 after 15 years with the company, saying he had decided to pursue new opportunities. Tony Geange, GM Finance and company secretary, acted as interim chief executive until today’s announcement.
Snap, founded in 1899, has more than 400,000 clients and operates in Australia, China, Ireland and New Zealand.