PIAA to host webinars on marketing, managing debts and cloud technology
The latest round of the Printing Industries Association of Australia webinar series will focus on marketing in an online world, managing bad debts and using cloud technology.
The lunchtime (1pm) webinars focus on bottom-line management and technology awareness.
Wednesday 11 September – Google Apps for Business: Cloud Technology. Google Apps team members will discuss how the printing industry can take advantage of the Cloud to reduce IT management overheads and licensing expenditures, move away from legacy infrastructure to reduce costs and to improve the scalability of the business to varying market conditions.
Wednesday 18 September – Print's Trio – InDesign, Illustrator and Photoshop – and how to more effectively use and integrate them.
Thursday 19 September – Where have all my customers gone? The new rules of marketing in an online world. The internet and the rise of all things digital have changed marketing forever. Why? Because it’s changed your buyer's behaviour fundamentally and irrevocably. In this Member Only webinar you will learn:
- How and why your buyer has changed the way they buy from you.
- How you must adapt your marketing messaging to appeal to today's buyer
Thursday September 26 – Avoiding bad debt is better than dealing with a bad debt. Presented by Mark Smith, National Credit Insurance (NCI), this Member Only webinar will focus on the importance of knowing who you are dealing with; the importance of ongoing monitoring of customers for adverse information and why acting quickly on overdue debts gets better outcomes.
Friday 27 September - Lessons from the Field presented by Enterprise Connect focussing on ways printing businesses can improve their performance based on printing industry case study work.