Pitney Bowes and Australia Post push the envelope in Print 20/20

Mail fulfillment value-add services for printing will be the target of next month’s Print 20/20 Vision – Pushing the Envelope of Profitability seminar.

According to Printing Industries national communication and technical services manager, Joe Kowalewski, the seminar takes the leanings from its predecessor session to implementation stage with ideas to help transform print businesses into profitable, print based communication solutions providers.
 
“We have partnered with Pitney Bowes and Australia Post to present a very practical session demonstrating how printing companies can use fulfilment services to achieve this additional profitability,” he said.
 
“Our original presentation gave us the vision, now we have to provide the tools and knowledge to help companies interested in taking this path to do so.”
 
The session will identify the kind of mail fulfilment value-add services printers can profitably offer their clients and use to market their own business with. It will also detail how companies can best use the postal discount structure for better profitability.
 
Pushing the Envelope of Profitability will feature Michelle Sheehan, director, marketing and business development, Pitney Bowes Australia and Michael Durie, marketing consultant with Australia Post.
 
“Every company in Australia interacts with the mailstream on a daily basis, and increasing the services that touch the mailstream is a simple and effective way for a business to grow,” Sheehan said.

The breakfast session will be held on Wednesday 28 April at the Rydges Hotel, Parramatta from 7.30am. Tickets are available at $55 for Printing Industries members ($95 non members) including buffet breakfast, drinks and parking. Bookings can be made by contacting irene@printnet.com.au or by phone on (02) 8789 7382 or via the registration form available here.