PMP launches dMarketer to automate marketing

PMP acquires AdCast Marketing Automation technology to broaden its suite of smart marketing solutions.

PMP, the largest printing company in the region, has bought the exclusive rights to AdCast software in Australia. The marketing automation system is already being used by two leading Australian retailers.

Relaunched under the new brand name, dMarketer, as part of PMP Limited’s suite of marketing solutions, AdCast will provide clients with multi-channel automation. The aim is to improve campaign planning and production across a variety of communication channels and site locations. Graham Plant

Accordiong to Graham Plant, (pictured) executive general manager of PMP Digital and Pacific Micromarketing, the addition of dMarketer consolidates the company’s position as a supplier of sophisticated marketing solutions. “We have seen an increasing demand for workflow solutions that automate content, imagery and campaigns,” he said. 

“Our customers are seeking simple solutions to complex marketing problems. dMarketer reduces process inefficiency and unnecessary communication noise, resulting in controlled execution supporting the expanded marketing mix.”

dMarketer is a modular solution, meaning that clients can use the whole solution or just the modules relevant to them. The modules combine campaign management, product library, digital asset management, integrated user workflows, specialty briefing, automated artwork generation and collaborative approval.

According to Richard Allely, CEO PMP, the launch is an important commitment to the marketing industry. “The launch of dMarketer demonstrates PMP’s commitment to provide innovative products to best meet our customers’ communication needs. Its advanced mature technology is flexible enough to support current communication channels of magazine advertising and printed catalogues and emerging applications of web and mobile technology,” he said.

Organisations that use the solution have found a 30-40% decrease in production times, according to Plant.