PODi partners with PrintWorks for blockbuster expo

The Print on Demand Initiative (PODi) Aust/NZ Appforum  will be co-located with a number of other graphic arts and retail marketing exhibitions for 2010.

The Appforum will be held at the Sydney Exhibition Centre on September 20-22 alongside the PrintWorks Expo, the Visual Impact Image Expo, the POPAI Marketing at Retail Expo and Retail Week.

Kate Dunn, US multichannel marketing expert, is the first presenter announced for the educational side of the combined events. As keynote speaker at last year’s PODi Appforum, she told the audience of digital printers that they must face the “brutal” reality of the current traditional print market and look for uncontested market space by evolving into marketing services providers.

The combined events are set to smash last year’s record attendance with over 7,000 visitors expected.

“PrintWorks by its very name is a showcase of how effective print is as a communication and sales tool. It will be a meeting place of both buyers and sellers of print, and is an ideal opportunity for key vendors to demonstrate the very best in print services and equipment,” said Garry Knespal, GASAA Executive Officer (pictured).

The PODi Best Practice Awards will be incorporated into an inaugural PrintWorks Expo awards program and gala event acknowledging innovation and creativity in print in the Australia, NZ region. Contact GASAA on 1300 131 787 or support@gasaa.asn.au to get an information kit on PrintWorks Expo 2010.