Pongrass signs up UK distributor for newspaper software in Europe

The new distributor, which already services The Daily Telegraph, The Press Association,
Educate, Associated Newspapers, Loot, The Business Newspaper, and The International Herald Tribune is expected to deliver further penetration into the European and UK market for the Australian-produced software.

According to Skender Memed, managing director of Alpine Interactive, the company was looking for a product line such as Pongrass'. " We have long searched for and believe we have now found a suite of software
solutions we can whole-heartedly recommend to the publishing industry. Our new partnership with
Pongrass will allow us to supply customers with a proven advertising and editorial system – built
using the latest technology – at a very competitive price. Pongrass' fully integrated, end-to-end
software solution streamlines and automates many tasks that are both laborious and time consuming
for publishers.”

Shelley Hando, general manager of Pongrass Publishing Systems, says the agreement represents the best way forward for the Sydney-based company. "We believe that the best way to market our software internationally is through healthy OEM relationships with companies like Alpine International who have a well established presence in their market."

Since its inception in 1984, Pongrass Publishing Systems of Sydney, NSW has been a leader in the
supply and integration of desktop software technology to newspapers, directories and magazines. Working as a system integrator in Australia and New Zealand and with its channel partners around
the world, the company offers a complete editorial, advertising, database management and accounts
receivable solution for all size daily and weekly newspapers, shoppers and related advertising
based publications, directories and magazines.

Pongrass Publishing Systems has a large installed base of customers in Australia and New Zealand.
It also has a growing network of distributors worldwide and has a growing base of installations in
South East Asia, Latin America, USA and Europe.

Pongrass