The Japanese-based company is leveraging its ground-breaking inkjet technology across an ever-widening array of products from the label converting industry through to the photo and home printing markets.
- Unveiling the new P-Series large format printer from Epson, Craig Heckenberg, business unit manager and Jennifer Soros, marketing communications manager at the media launch.
A sizeable turnout of journalists, ‘life-style bloggers’ and sundry other media types at the Park Hyatt in Sydney yesterday were treated to a comprehensive exposition of the latest in imaging technology from Epson. Long regarded as a pioneer in areas such as graphic arts proofing, photo printing and wide-format production, the company also has a major footprint in consumer electronics and home printing.
Now it is engineering much of this diverse set of products into a single technology, powered by its own inkjet head, PrecisionCore. Since its release three years ago by primary inventor and president of Seiko Epson Corporation, the PrecisionCore micro thin film piezo (TFP) inkjet has revolutionised the industry. Being able to project ink with amazing accuracy in many different sizes, allows Epson to leverage its printheads into imaging arrays of different widths. This means that essentially the same inkjet technology that is powering the large industrial wide-format and label production presses is also behind the desktop printer in homes across the world.
The advantage of being able to manufacture PrecisionCore inkjet heads for so many different products creates economies of scale and underpins ongoing R&D. It also reinforces the company’s belief in owning and producing all components in its production, from electronics to the inkjet heads, to the ink itself.
As Epson rolls out an ever-broadening rage of products powered by PrecisionCore, the market is starting to realise the benefits of the innovative technology. Among the newly release products at the media event yesterday was a range of EcoTank printers for the home and the office. Delivering remarkable economy and quality, the arrival of EcoTank gives users an option to escape the high-cost of desktop printing ink cartridges. Equipped with an ‘ink tank’ it takes high-volume inkbottles that can last up to two years of regular printing (60002 pages in black and 6,5002 pages in colour). Output is of a quality associated with PrecisionCore and there are four models to choose from
Addressing the commercial and industrial printing industry, Craig Heckenberg, announced the release of Epson’s new label press, SurePress L-6034VW. This will be first shown at next week’s Labelexpo in Brussels and is expected to boost the penetration of the label converting market in the region, adding to the four inaugural SurePress label presses already installed.
There was also a showing of one of the new SureColor P-Series P8070 wide format printers. As the first new addition to the range in seven years interest in this printer is intense. The three different models feature a new UltraChrome HD ink set for an enhanced gamut over the previous industry leading HDR ink, a higher D-Max for blacker blacks and deeper, richer colour, optional HDD support.
The message was clear, from Bruno Turcato, managing director, Epson Australia.
By leveraging its PrecisionCore technology, Epson has its sights set on a leadership position across every level of printing engagement. He pointed out that Epson is a sponsor of the Mercedes-Benz Formula 1 team, associating with a brand that also has its own technology all the way up from a streetcar metro, to the highest speed-racing machine.
As far as Turcato is concerned, that’s a message that resonates with Epson, he said.