Press Release Almanac: February 28, 2008

Keep up to date with Print 21's selection of the latest industry press releases received this week.

Advanced Inkjet Technology launches Digital Inkjet label press lines
Adobe AIR and Adobe Flex 3 Now Available
Monza Recycled - Environmentally Sound
Admiral Print dispels the Myth: Slow and Steady Wins the Race

Two Australian manufacturers supplying the international label industry have joined forces to create a new brand Advanced Inkjet Technology. Advanced Inkjet Technology support the growing digital print industry with drop on demand digital printing machines, digital inks and service.

Advanced Inkjet Technology offer a range of digital inkjet solutions for label and graphics applications as well as industrial print applications. The range start from the DDK machine at AUS$145,000-00.

AIT digital inkjet solutions can be configured to suit the customers application and standard configurations are as follows:

DDK digital development machines in narrow web format. Unwind, CMYK print, UV cure, Rewind or loop to finishing press.

DPE digital print engines, either stand-alone CMYK print unit, or as add on to existing presses. CMYK digital print engine, pin and full cure cool UV options, digital varnish, digital cold foil.

DOP digital over-printer, a modular unit for single colour variable embellishment of pre printed labels.

DLP digital label press, a single pass press to convert from roll stock to finished labels in one line. Features include, Roll unwind, web guide, servo driven tension control, CMYK digital print, pin or full cure cool UV, digital varnish, digital cold foil, up to 10 conventional servo driven flexo or varnish heads, conventional hot foil, RFID insertion, security print, over lamination, up to 6 rotary die stations, inline slitting and rewinding, IML ( In-mold label) stacking, shrink sleeve converting, and in-line carton packing.
AIT machines are capable of printing at speeds between 5 and 60 metres per minute with 360 x 360 dpi resolution.

Advanced Inkjet Technology is currently working on three industrial digital projects.
For more detail visit www.advinkjettech.com

Adobe Technology Platform for RIAs Propels Innovation on the Web

Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe(r) AIR(tm) and Adobe(r) Flex(r) 3 software, furthering the Adobe technology platform for rich Internet applications (RIAs). Developers and designers use Adobe RIA technologies to rapidly create and deploy rich, branded content and applications. The release of Adobe AIR signals the next wave of Adobe RIA innovation by bridging the real-time, dynamic capabilities of the Web with the computing power and data capabilities of the desktop. Businesses that leverage the Web as a platform are now
using the latest Adobe RIA technologies to build and deploy more engaging applications with the widest reach across browsers, desktops and operating systems.

"For 25 years, Adobe has delivered technology innovation for our customers, beginning with desktop publishing and extending to multimedia and the Web," said Kevin Lynch, chief technology officer at Adobe. "Now, we continue to advance the future of digital experiences by enabling our customers to create highly interactive, expressive applications. This is an exciting time for Adobe, for innovation in
software, and for designers and developers who are driving the Web forward."

Industry Leaders Embrace Adobe RIA Technologies
Leading companies across industries such as entertainment, finance, media, retail and social networking are embracing Adobe RIA technologies. Deutsche Bank, The Nasdaq Stock Market, Inc., and The New York Times Company, among others, use the Adobe technology platform for RIAs to help ensure customer interactions are engaging and effective.

"Adobe has been focused on improving the Web experience and delivering the underlying technologies to produce more interactive and expressive Web sites and applications, and the Adobe technology platform for RIAs hits right at a key need companies have today," said Al Hilwa, Program Director at IDC. "The ROI
of RIAs is real. A more engaging product visualisation experience in eCommerce applications for example, helps customers understand what they are buying, which leads to less online abandonment and increased average order size through cross-sell and up-sell visualisation."

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Adobe is also delivering new applications built with Adobe Flex and deployed on Adobe AIR, such as Adobe Media Player, now in beta release, which is a fusion of TV and the Internet that allows users to watch their favorite shows anytime and anywhere, as well as Buzzword, an elegant online word processor that has built-in collaboration capabilities.

Adobe Technology Platform for RIAs
Adobe AIR, Adobe Flex and Adobe Flash(r) Player software are the foundation of the Adobe technology platform for RIAs. Adobe RIA technologies include tools, frameworks, servers, services, and runtimes that work together seamlessly, enabling the creation of engaging experiences with the greatest reach. There
are a variety of learning resources at the Adobe Developer Connection (developer.adobe.com) to help developers immediately start building RIAs for the browser and the desktop.

Adobe AIR enables developers to create RIAs on the desktop using the skills and Web technologies - such as HTML, Ajax, PDF, Adobe Flash and Adobe Flex - they already employ. Applications deployed on Adobe AIR have the advantages of browser-based RIAs, such as speed of development, ease of use,
and access from virtually anywhere. Yet they also have the benefits of desktop applications, such as the ability to read/write local files, work with other applications on a user's computer and maintain local data storage on the desktop.

Flex is a free, open source framework for building highly interactive, expressive RIAs. Adobe Flex Builder(tm) 3, an Eclipse(tm) based development tool, accelerates Flex application development and includes new capabilities for deploying RIAs on Adobe AIR. Adobe Flex Builder 3 integrates with Adobe Creative Suite(r) 3 software making it easy for designers and developers to work together more efficiently.
Powerful new testing tools, including memory and performance profilers and integrated support for automated functional testing, speed up development and lead to higher performing RIAs.

Adobe Flash Player, which reaches over 98 percent of Internet-enabled PCs and hundreds of millions of mobile and set-top devices, delivers unparalleled creative options, highly engaging user experiences, stunning audio/video playback, and virtually universal reach.

Major portions of Adobe AIR, such as the WebKit HTML engine, Tamarin ActionScript(tm) Virtual Machine, and SQLite local database functionality, are open source. Adobe is committed to contributing to the open source community on multiple fronts, including the release of the free open source Flex framework and
open source BlazeDS for high-speed data connectivity, as well as active membership in the SQLite Consortium. Visit opensource.adobe.com for more information.

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Pricing and Availability
Adobe AIR and the Adobe AIR SDK are available immediately as free downloads in English and offered for both Windows(r) and Macintosh operating systems. Upcoming versions are expected to be available for Linux and other languages. For more information, please visit www.adobe.com/go/air.

The Adobe Flex 3 product line is available now in English and Japanese, and offered for both Windows and Macintosh operating systems. The open source Flex 3 SDK is available free of charge and a beta version of Adobe Flex Builder 3 for Linux is freely available on Adobe Labs (labs.adobe.com). Adobe Flex Builder 3 is available as a standalone product or Eclipse plug-in, with the Standard edition priced at
US$249 and the Professional edition at US$699. For more information about system requirements and supported platforms, please visit www.adobe.com/go/flex


Monza Recycled is now featuring in a new campaign which parallels its renowned recycled qualities with the widespread practice of music sampling.

It might sound like a tenuous parallel, but Monza Recycled and music are actually in perfect harmony. Music sampling is the art of 'recycling' bits and pieces of old or existing recordings and using them in new compositions, regenerating sounds for the consumption and appreciation of new audiences.  Boasting 55% recycled content (25% post-consumer and 30% pre-consumer fibre), Monza Recycled does the same thing with paper.

The campaign was developed and designed by Walterwakefield in Sydney. It features a series of vibrant posters and cards of various recording artists such as Madonna, David Bowie, The Verve, Nina Simone and the remixing and sampling of several classic songs. The campaign also touts the benefits that recycling music can bring to new audiences, alongside the significant benefits that using Monza Recycled can bring to graphic designers, printers, corporate customers and sustainability officers.

While its strong environmental credentials are widely celebrated, Monza Recycled is also defined by its outstanding print qualities, which are showcased throughout the imagery, printing and embellishing techniques of the new campaign. Some of the highlights include a record card featuring a disco ball printed with dense black, magenta and a silver pixels foil. One of the posters features the image of Bob Marley constructed from the lyrics of his famous song "The Sun is Shining the Weather is Sweet", which was remixed under the name 'Bob Marley vs. Funkster De Luxe' and became a Number 1 on the US dance chart. All of the posters and cards draw parallels between the recycling and sampling of music and Monza Recycled.  

Monza Recycled's FSC Mixed Source Certification ensures that it complies with the most stringent environmental, social and economic forestry management standards worldwide. It is Australia's trusted and reliable first choice for those who demand environmentally sound paper.

Monza Recycled is available in weights from 90gsm to 400gsm in Hi-Gloss, Satin and Ivory finishes. The new Monza Recycled Digital range provides paper solutions for all iGen, Xeikon, Nexpress and HP Indigo requirements.

To get your hands on the promotion, call your local Spicers Paper office now or visit spicerspaper.com.au.

As a follow-up piece to the successful Media Print Unsustainable Myths brochure released late last year, Dalton recently featured an on-line interactive game with a myth busting theme "Slow and Steady Wins the Race".

The game designed by How Graphic Design in Sydney, draws parallels with Media Prints proven speed to meet printing deadlines and dispels the myth that 'slow and steady wins the race'. Media Print has exceptionally high print runnability and speed on the press. With that in mind, the on-line game challenge was for the hare to beat the tortoise in the fastest possible time. The winner picking up an Apple iMac computer. The online game featured illustrated graphics and many obstacles which provided an added challenge to those trying to complete it.

Over 2,000 printers and designers nationally entered the on-line Dalton Media Print game. Many of these clients were driven to the website via a direct mail campaign featuring the hare and tortoise characters from the original campaign. The direct mail piece was a very effective tool for driving traffic to the Dalton website.

Congratulations to Mick Tesser of Admiral Print in Hilton, Western Australia who was the winner of the Media Print on-line game. Mick recorded the fasted time in completing the game, with the Hare finishing first and clearly dispelling the myth that slow and steady wins the race. Mick will utilize the Apple iMac computer in his small family printing business in Perth.

Media Print disproves many myths about coated paper. For your copy of the Unsustainable Myths brochure please contact your local Dalton office.

Although the competition has finished, you still can play the Media Print game, just go to dalton.com.au/mediaprint, Beat that tortoise!  See if you can beat the best score of 17,550.