Pride In Print spreads its wings in 2007
Not only will the Pride In Print Awards be broadening its scope across a number of new sectors in the graphic arts industry, organisers will also be seeking to encourage entries that have environmental and creative merit. Sue Archibald, awards manager for Pride In Print, has urged entrants to take a look at how the event has been updated and redefined in order to take cognisance of changes happening in the industry.
“One of the main improvements we have made to the Awards for 2007 is the Environmental Category. This is increasingly becoming a political and contentious issue for clients and the end users of print, and therefore printers are now feeling the pressure,” says Archibald.
“Items entered into this category need to demonstrate how environmental considerations have influenced the choice of design, printing technology and the materials employed in achieving the end result,” she says.
The Environmental Category is only one of the categories that has been upgraded and redefined for next year’s event, with the organisers also embracing change in areas like labelling, packaging and creative marketing. For example, a new ‘Wine Label’ sub category has been created as well as an additional ‘specialist’ packaging category that will broadly cover any process using any substrate. One, two and three-colour printing are now covered under the single heading for the Sheetfed Printing awards.
The organisers have also taken a close look at the Personalisation: Creative Use of Print in Direct Marketing category, resulting in some changes. All entries must now outline what variable data is included, the technical difficulties the printer had to overcome to achieve the end result and any innovative qualities of the entry must be highlighted.
“What the judges need to know is what makes this entry stand out from another job,” says Archibald. “Three samples of these entries must be provided. Entrants need to be aware samples supplied may possibly be damaged during assessment as often judges need to ‘pull a sample’ apart in order to judge the complete product.”
Archibald also emphasises that the more information that is supplied with the entry, the more power that particular entry has. “Give the judges the information they need to truly judge your entry,” she says. “Don’t leave them in the dark or guessing as to what is special about the job supplied – spell it out!”
Additional information can be gained from visiting the awards website at
www.prideinprintawards.co.nz
“Items entered into this category need to demonstrate how environmental considerations have influenced the choice of design, printing technology and the materials employed in achieving the end result,” she says.