Print Awareness for Non-Printers
The Print Awareness course covers the following outcomes:
- Greater awareness of the complexities of the industry
- Greater comprehension of the requirements for the successfully streamlining the production process
- Appreciate what products we sell and service and how to identify individual items or components.
- Explore ways how they can make more money from adopting the "do it once do it right" solutions approach.
- Be able to communicate more effectively with their customers regarding all elements of the print production process
- Obtain a better understanding of the time pressures encountered in the production process and how best to get their product through the production process. How to talk to the printer using printers terms and language.
- How to focus on their customer's needs and to meet/exceed our customers expectations
- Improve sales and customer support through a better understanding of the print production process.
The course covers the main printing processes:
- Letterpress
- Flexography / Pad
- Lithography (Offset)
- Screen
- Gravure
- Reprography (laser, high speed photo copiers)
Digital – Lite, medium and heavy – toner and inkjet