Print community clocks up CO2 counter

One month after its launch and printers are continuing to consult new research from RMIT on the carbon impacts of paper manufacture.

According to Christopher Sewell, (pictured) CEO of The Gaia Partnership, who commissioned the RMIT Centre of Design to source published academic studies on carbon emissions in paper manufacture and related processes, there has been strong interest and commitment from print groups and print buyers following the launch of Gaia’s CO2counter. The Gaia Partnership has been researching, testing and developing a unique methodology for measuring CO2 emissions that is now available to all buyers and suppliers of print.

The CO2counter is an on-line application that assists buyers and producers of all forms of marketing communications, including printing, in measuring and reducing emissions. 

Early reports indicate that the printing industry has sufficient confidence in the methodology to purchase user licenses.  The license, which provides full access to the CO2counter, will allow printers and customers to quickly and independently assess the CO2 emissions from their chosen activity.

Post-launch Gaia is continuing to work with some of Australia’s leading companies to better understand the carbon footprint being generated by the buying decisions they make across all marketing channels.

“The CO2counter’s validation by RMIT University Melbourne challenges the current use of printer-managed calculators to produce consistent and transparent carbon data,” said Sewell.  “As an independent accredited carbon calculator the CO2counter is another valuable tool for printers and print buyers striving for green credentials.”

To read the full review click here.